"The Overland Challenge brought together a continuously growing team, that had to overcome language, terrain and political obstacles in order to succeed. A great parallel to the excitement that faces the business world. This experience highlighted the necessity of working as a team in order to create a successful end result. If we didn’t develop great teamwork habits, not only would the expedition have failed, but we could have lost our lives in the process."
- Jeff MacInnis
"This event will conquer one of the world’s last remaining challenges. It will open up areas never before seen, and will link the world in an unprecedented televised event."

"Thank you for your remarkable and motivating presentation which you shared with our sales agents. You have been a great source of inspiration to us all and will be remembered each time we face challenges in our lives."
- Bell Cellular
Richard Creasey, an award winning television producer and son of crime writer John Creasey, assembled an international team, who in December 1993, began a trek overland to drive from London to New York. Two months later, in the frozen treeless wastes of northern Siberia, the Overland Challenge had grown to 42.

The Ford London-New York Overland Challenge was the first ever attempt to drive overland between London and New York. Billed as the greatest round-the-world adventure of modern times, eight team members driving two Ford Mondeos with support personnel and vehicles, pioneered the route through some of the most beautiful and inhospitable terrain in the world.

Commenting on his selection to the team, Jeff MacInnis said, “I was tremendously honored to represent Canada in this unique event and to contribute my experience in Arctic environments to the success of the journey. This is the beginning of a great opportunity to communicate the challenges that our planet faces.

In the Ural Mountains they acquire eight Russian off-road military trucks winterized to -70 degrees C. The drive - the world’s toughest - had to be made in mid-winter and do what no one has ever accomplished before - drive 2,000 miles off road through the deep freeze of Siberia to the edge of the Bering Straits.

The Straits, supposed to be frozen, aren’t; there’s no “land” to drive on. After an incredible 10 day struggle the only recourse is to walk across the international time zone from Russia to America before continuing the journey on snowmobiles, across Alaska, and up the mighty Yukon.